Buying Black has become more popular. Many of us are making a concerted effort to buy from small and/or independently-owned black businesses. from Makeup to Skincare to Handbags to Swimsuits you name it, we’ve covered it. And that not the only ones. Several Black-run blogs have shared a few lists of black businesses we can all support.
finding the company that sells exactly what you need when you need it, however, can be a bit of challenge. Thanks to
Angelica Coleman‘s invention of a BuyBlack Google Chrome Extension, our problems have been solved.
BuyBlack is a Chrome extension that helps online buyers easily shop black-owned businesses. Here’s how it works:
- Download and activate the extension Here.
- Go to your selected retailer’s website.
- Click on the little black fist in the upper right-hand corner
for this instance, I used my favorite spot to buy makeup,Ulta By clicking on the black fist, I was presented with a number of black-owned cosmetics companies to shop from instead. isn't this awesome
Coleman says her reason for creating the extension was simple:
I think over the past 2 years that it’s become so apparent how little things are created with black men and woman in mind, and I was so frustrated with not being able to find things that were made for me.
especially common in Silicon Valley to hear people say things like, “Black people aren’t easy to find, or they aren’t qualified, or that they don’t do great things so they aren’t hired.”
I wanted to remind people that that’s not true and that black people do create things. We’re not invisible in society.
keep up the good work Angelica.
To submit a black-owned company to be added to the Chrome extension listing simply click
here.
